Minds and hearts from sprawling parts of the world are always in the look for bridges toward harmony. When language the barrier arises, the gap between people and cultures widens. That’s where translation comes in to bridge that gap and make cultures intelligible. Without translation, we would be living in silence and be limited to the borders of our own country. Translators are communicators – they introduce people to people and cultures to cultures. Mutaz’s professional certified translation and language services include:
- Certified written translation (English/Arabic/ Sudanese (Juba Arabic)Sudanese (Juba) Arabic is not Standard Arabic, although written with Arabic letters and characters. They are completely different languages. Sudanese (Juba) Arabic is spoken throughout Sudan (especially in southern Sudan) and has been heavily influenced by the various African languages that are also widely used in Sudan. It has come out as a result of Afro-ethnic tribes (like Dinka and Nuer) in southern Sudan trying to speak Arabic in the northern part of Sudan. It is loose and doesn’t adhere to grammatical rules. Sudanese (Juba) Arabic forms the basis of a pidgin that is used as a lingua franca in southern Sudan, though most speakers of this variety will have another language, like Dinka and Nuer, as their first language.in several fields, including legal, educational, business, banking, financial and diplomatic documents; contracts and agreements; media materials; technical; computer software; digital contents; government publications; books and academic research; science; corporate and personal documents/certificates…etc.
- Back-translation, transcreation and explanation of adapted texts
- Supply subtitles for movies, DVD’s, Videos and television programs
- Quality assurance of terminology, edit and revise translations done by others
- Localization and cultural cross reference to adapt the text to target audience and purpose
- Interpreting (telephone, onsite, simultaneous, consecutive, sight and dialogue) at: Police interviews, medical appointments, courts hearings and lawyer meetings; governmental departments and agencies; conferences, corporate meetings, legal contexts; support services interviews; tourist groups/individuals and community organizations
- Recorded and audio-visual aided voiceovers/interpreting at studios and media labs.
Cultural Engagement
Cultural Engagement provides the opportunity to develop an empathetic understanding of diverse communities and cultures (domestically and/or globally). It enhances the capacity of individuals, groups and corporations to contribute ethically and responsibly in a socially, culturally and linguistically diverse world. To make the Cultural Engagement happen, Mutaz can provide the following services to organizations and communities from CALD backgrounds:
- Conduct interviews and surveys, including communication planning, translation, editing, localization and adaptation of the survey, ensuring communications in relation to the survey are informative and culturally suitable
- Provide cultural support to staff engagement in cultural initiatives, programs and events, by leading consultation processes and focus group activities to identify the feasibility of options, to achieve engagement and cultural objectives
- Act as cultural reference and advisor to government agencies and community organizations to identify the feasibility and cultural suitability of initiatives, programs, documents and media contents.
Media Coordination
In today’s world, media plays an outstanding role in creating and shaping of public opinion and strengthening of society. Many aspects of our daily lives are now structured and informed by media, including politics, economics, arts and our collective memories. Our prolific engagement with many types of digital and written media channels gives rise to the need to understand and analyze audio-visual discourse across all media platforms. In the arena of media coordination, Mutaz can provide the following services to organizations and communities from CALD backgrounds:
- Cultural support and advice through various traditional media, digital and social media campaigns
- Media planning, including audience definition and segmentation
- Explore how and why particular media activities will suit different cultural contexts, and provide media cross-cultural advice
- Create, copywrite and update web and digital contents, posts and material on social media platforms (Facebook, YouTube, Twitter)
- Determines the relevancy of media contents and provide other forms of written advice on the quality, scope, relevance and accuracy of provided materials
- Provide strategic advice, subject matter expertise and media support for government initiatives and programs.
Multicultural Marketing
In multicultural marketing, differences in perceptions and preferences among CALD consumers must be acknowledged. Therefore, marketing approaches must be linguistically and culturally sensitive, where the message shall appeal and be attractive to audience in their unique CALD and ethnic backgrounds. To help you adapt your message to your target audience from (Arabic) background, Mutaz can do the following:
- Text adaptation to produce culturally sensitive and resonant material suitable to the cultural group and the target audience.
- Copywrite and proofread marketing contents for both online and print campaigns
- Adjustment and finalization of time codes length of subtitling and voiceovers on audiovisual materials
- Work with designers, printers and creative agencies to design marketing materials such as brochures, adverts, banners, fliers and gifts
- Determine suitability to target cultural group of names, words, photos, images, logos and colors used on marketing and web materials
International Cooperation
Mutaz is extensively experienced in strengthening cultural and international cooperation. He proposes and supervises activities that would enhance international cooperation and cultural exchange. Within the scope of enriching international cooperation, he can:
- Manage the interaction between both countries based on sharing research results, production, and cultural know-how
- Enhance bilateral cultural exchange through mutual visits between groups and representatives of both countries.
- Provide advice and support in relation to cultural engagement with external partners, in close cooperation with top managements
- Coordinate and organization of seminars, events and cultural activities to celebrate cultural, scientific and international occasions
- Follow-up on international conferences, exhibitions, cultural and scientific events, and coordinate between targeted institutions in both countries to facilitate participation
- Coordinate the exchange of cultural, scientific and research publications and production between institutions and interested personalities in both countries
- Enhance bilateral collaboration on the exploration and development of mutual heavens and platforms of cultural exchange
Training and Coaching
To you, when you have a trainer or a mentor, you have someone who can give you advice, insight and knowledge with first-hand experience to continue working towards your goals. To Mutaz, real life successful people are those who lead by example and contribute to make other people life successful as well. He believes, in terms of the real power of network, that when he helps a lot of people succeed, he too succeeds. He says that every successful person has a “WHY” and needs to explore it, think about it, visualize it and work toward achieving it. He can help you Overcome to Become, by offering:
- Coaching and advice on job search and interview preparation and techniques
- Resume building, updating and adapting according to qualifications, skills, profession, job application and career objectives
- Helpful tips and advice to improve to fit better into the workplace culture and job market
- Training and advice on upskilling or gaining skills needed for the professional development to advance in your career or to enter the job market.
